Daewoo Forklifts Hawaii
Start-up of the forklift business
During the late 1960s, Korea promoted a nationwide expansion of the industrial machinery industry. During that time, the Korean forklift market was an open-import situation. Korea Machinery Co., Ltd. began to bring in assembled forklifts and sell them to big business groups, state-run companies and the armed forces. In 1976, Daewoo Heavy Industries Ltd. merged with Korea Machinery Co., Ltd. The corporation established service and sales outlets all around the country and, a few years later, opened its own forklift production plant. Product development and quality improvement through continuous technical training were the primary focus of the plant.
Expansion of forklift exports
The market share of Daewoo Heavy Industries Ltd in the domestic forklift industry went as high as 90%. By the 1980s, the company's sales increases and technological improvements had drawn the interest of Caterpillar Industrial Inc., an American company. The two companies entered a joint-venture project during the early 1980s to deal with competition faced by Caterpillar within the United States forklift market. The forklift sales of Daewoo skyrocketed and a new plant was built during 1984. Daewoo Heavy Industries Ltd. was then in a position to manufacture forklifts for export. In the early part of the 90s, Daewoo went global with a worldwide sales network. New kinds of forklifts were developed as an independent brand name using Korean technology.
Development of new models
Developed in 1998 was the G5 series, the very first series of proprietary models. These models were 1800 kg - 3000 kg internal combustion trucks. A research effort developed core technologies for engines, hydraulic systems and transmissions. Many performance and durability tests have confirmed the quality of this new family of trucks. The company established reliability evaluation centers to guarantee the reliability of main components. These centers have garnered global respect.
The G5 series is renowned for low environmental impact and operator comfort. The G5 is known throughout the world for being reliable, operator friendly and durable. The series rated high amongst clients in large-scale, after sales surveys as part of a consumer-oriented advertising strategy for these models.
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