The marketers of vertical-mast, rough-terrain forklifts have endured even in spite of diminished overall sales. For example, there are at least 19 different brands in North America, with over 100 different models available. In regards to makers, there is almost the same number of telehandler makers, even if their products are being sold under 24 various brands. Understandably, several of the brands sell both lift trucks and telehandlers. Some of the main players in the industry comprise names like Tovel, Lift King, JCB, Case, Ingersoll Rand, Omega Lift, Manitou and Sellick.
The marketers of lift trucks have increased their maneuverability advantages by borrowing some of the features which have increased the telehandler's fame. Like for example, Tovel, Manitou, AUSA and Omega Lift use hydraulic chassis-leveling systems which enable the operator to square up the truck's frame when it is sitting on uneven terrain in order for lifts to be made more safely. This particular feature is offered as an option by Lift King, Swinger and Load Lifter lift trucks.
Another telehandler-like technology is the 4-wheel steer. Omega Lift, Lift King, Load Lifter and Tovel all offer very rigid and durable framed machines operating on 4 equal sized tires. These crab-steering and four-wheel coordinated steering modes provide the fantastic maneuverability that rivals the 4-wheeled steering traditional lift truck models. There are extra flexibility options with the sideways shuttle crab-steer mode as well.
The carriage sideshift or side-shifting mast could enhance placement dexterity. A standard feature that is quite common is the mast sideshift. This is found on the majority of available lift trucks. It allows the operator to hydraulically move the mast a few inches to either side of center. Another option is the carriage sideshift. This works by moving the carriage to both sides of the center of the mast.