In the year 1966, Bud Bushnell established Genie Industries. During that time, he purchased the manufacturing rights to a material lift which operated on compressed air. The name Genie originated from the "magic in the bottle" which was used to lower and raise the hoist. This device really impressed lots of customers and therefore, the name was born.
Genie expanded operations and established itself into different new markets, as the demand for work lifts and platforms grew. Over time, as the requirements for new machines to meet many applications grew, the company made itself recognized in many new markets. Like for instance, Genie went into manufacturing man-lifts, articulated booms, light towers telehandlers and stick booms.
Genie decided to obtain a partner who held the same values because of the economic slump in the start of the 2000s, when they partnered with Terex. This company has a history acquiring machine manufacturers throughout the world who proved to be a good business match. Genie Industries was sold in the year 2002 and became a part of Terex Corporation.
During the first years after the sale, it was determined to maintain the Genie brand name within the Terex Aerial Work Platforms or AWP segment of Terex, because of the name's solid reputation within the marketplace. Hence, all Genie machines continue to be marketed under the Genie brand.
Genie takes pride in listening to their customers. The company is dedicated to continually improving quality and efficiency and is also dedicated to minimizing waste. Even long after the sale has been closed, the company concentrates on providing outstanding support. These are the very work disciplines that have made Genie a trusted brand over the last decades and continue to keep their reputation for quality and top-of-the-line equipment.
The DC and Bi-Energy machines provided by Genie provide quiet operation, emission-free even in the most delicate work environments. Where the machine has to be driven significant distances, like for instance in industrial situations, the Genie bi-energy system combines the benefits of a 48V DC machinery together with the power of a diesel-powered generator.
As opposed to any of the various types of aerial platforms, telescopic booms offer greater horizontal reach overall. These equipment are ideal for limited access areas in construction and other industrial settings. The Genie Telescopic S booms have been engineered to provide utmost productivity. These machines deliver the drive speed and supreme traction you require in order to travel around the work site and job area.